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Marketing for Six Sigma, Sales for Six Sigma

Growth is the new Six Sigma frontier. Many companies find themselves asking, "Does Six Sigma work in Marketing?" The short answer is yes. However, simply force-fitting traditional DMAIC training doesn't really work and Voice of the Customer by itself is an incomplete solution. In response to customers' voices Sigma Breakthrough Technologies Inc. SBTI has developed a true Marketing For Six Sigma Program. SBTI's Marketing for Six Sigma (MFSS) training program will give your marketing and sales professionals a clear and concise roadmap for taking a new product or new service from concept through launch and post-launch tracking. This training ensures that your marketing staff have the key tools and techniques to take advantage of your market and customer data. SBTI's Marketing and Sales for Six Sigma program was developed by Fortune 500 marketing and sales professionals who have been there and done it successfully. This program will provide the methodology to make certain your marketing efforts target the right opportunitues, guide the development of outstanding solutions, and communicate the value proposition to the right market at the right price. Whether you need to deploy MFSS at your domestic locations or around the world in Latin America , Asia, Europe and other worldwide locations, SBTI can assist you.

MFSS links strategy to DFSS product development to sales and marketing operations. And SBTI's thought leaders can help you find the answers to the important questions for growth. What is marketing quality? Do I really understand my customer's decision process? What is my marketing RTY (rolled throughput yield)? A white paper entitled, "Using MFSS to Capture an Electronic Application" provides a small sample of how applying the MFSS discipline can help create the right products for the right customers and drive the growth of the business.

Click here for a white paper about Using MFSS to Capture an Electronic Application (279 KB )

MFSS Links

Service & Process Design (SSPD or Transactional DFSS)

Critical Parameter Management Software for DFSS (Cognition)

Monte Carlo Simulation(Crystal Ball)

Process Simulation with IGrafx

MFSS Tools & Methods Software:

QFD & TRIZ with IdeaCore

MFSS & Innovation Related Societies & Meeting Places:

American Marketing Association

ISixSigma

ISSSP

Six Sigma Forum

Real Innovation - A free information resource

Other Useful Links and Information:

US Government Small Business Administration Marketing Plan

The Patent Cafe